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Email marketing has transcended basic newsletters and promotional blasts. In this age of automation and personalization, advanced marketers need sophisticated strategies. This article explores cutting-edge techniques in email marketing for maximizing engagement and ROI. Segmentation and Hyper-Personalization: Go beyond basic segmentation. Utilize AI and machine learning to analyze customer data and create hyper-personalized content. Tailor your emails based on user behavior, preferences, and lifecycle stages to increase relevance and engagement. Automated Email Journeys: Design automated email journeys that respond to user actions. Triggered emails, such as abandoned cart reminders, re-engagement campaigns, and milestone emails, should be part of your strategy. Each email journey must be thoughtfully crafted to guide the user through a personalized experience. Interactive Emails: Incorporate interactive elements like polls, surveys, and clickable hotspots. These features can increase